Maya

eBay has added new optimization options to its Promoted Offsite ad program, but sellers still can’t exclude individual listings, set their own CPC bids, or control how their budget is split across inventory — gaps that matter most for low-margin items.

Shopify is redesigning how merchants edit product variants, bringing bulk editing, search, filter and a new table view directly onto the product page. Here’s what’s new and when it arrives.

Shopify’s new App Events feature lets merchants view marketing emails sent, loyalty rewards redeemed, and other app activity directly inside Shopify Analytics — no more logging into each app separately.

Shopify’s new Channel Mapping page lets merchants control exactly what product data — titles, images, categories, color — is sent to each connected sales channel, with bulk editing and a coverage indicator to fix incomplete listings before Q4.

Shopify’s October 28 changelog update adds native WhatsApp marketing automations to Shopify Messaging, with pre-built templates for abandoned browse, cart, and checkout — no third-party app required.

eBay’s managed shipping program now covers Buy It Now listings up to $500, drops some eligibility exclusions, and is piloting local business drop-off locations — but protection coverage gaps and a live bug affecting business-policy accounts mean sellers should audit their listings before Q4 gets busy.

Shopify’s AI-driven Campaign Autopilot is now available to every merchant. It builds and runs cross-channel ad campaigns automatically — and now suggests SEO fixes too. Here’s what solo and small-team sellers need to know before Q4.

Etsy’s October 26 Terms of Use update, effective December 16, 2026, adds clear language authorising AI training on seller content. Here’s what changed, what it means for your shop, and why closing your account won’t undo it.